From 2021 to 2022, I worked as the art director for internationally-recognised menswear and lifestyle brand The Critical Slide Society. Over the past fifteen years, Critical Slide has become famous for their board shorts, puffer jackets, surf hardware, international collaborations and cheeky, art-forward attitude. I had my hands on almost everything TCSS produced over those two years as a graphic designer, illustrator, director of photography, copywriter and web designer, including longform product catalogues, apparel design, a fully-illustrated fit guide, branding for international initiatives, weekly EDMs and sale promotions, in-store displays, advertising campaigns, video titles, photo editing and the development of a flagship store and cafe in Mona Vale, Western Sydney.