In 2021, I developed the brand for the family-owned takeaway establishment Chiefly West. Based on 70s diner design trends and the owners’ Scottish heritage, I developed the identity, signage, uniforms, packaging, copywriting, merchandise and a fully illustrated menu. I run their instagram account and manage all promotions, including their weekly specials and catering side-business. All of this culminated in 2023 when I developed Chiefly Family Cooking, a 32-page recipe book that I designed, photographed, wrote and project-managed.